Today's sales cycle is very competitive and aggressive. Companies spend small fortunes getting customers interested in calling their business but unless they have effective advertising on hold, customers will not learn what your company can do. Research has shown that effective advertising on hold works. • On average 7 out of 10 business callers are placed on-hold. - Inbound/Outbound • 94% of all marketing budgets are spent on inducing a customer to call, while only 6% is s